Women Consumers, Lifestyle Trends and the Red Experience Essay

Women Consumers, Lifestyle Trends and the Red Experience - Essay Example Red production team realized that their target group was mostly women in established careers and with children and therefore they have high demands due to their roles. Stevens, Maclaran and Brown (2003, p. 37) explains that since this group had little time for themselves, the marketing strategy of Red was emphasizing the experience and indulgence of reading the magazine. The campaign also stressed on the value of having time for oneself and coined the slogan ‘Red Time is Me Time’ as described by (Rainey, Kelly, Campbell, Roalfe/Y&R 1999). EMAP Elan Annual Report (2000) note that Red was successful in capturing the new market with its circulation increasing by 12 % in 2001 to 174,000 copies per month. Its TV advertisement is composed of three short commercials ‘Defining Moments’, ‘Me Time’ and ‘The Strip’. Stevens, Maclaran and Brown (2003, p. 36) observe that the Defining Moment was intended to capture the attention of women while t he other two pieces of advertisement brought out the fact that reading the magazine brings a pleasurable feeling. Stern (2000, p. 58) argues that the method used in the Red Magazine Campaign stressed on the experimental dimensions of reading the magazine and the gratification of self-indulgence. There is increased use of experimental appeals in marketing where the target market is invited to have a personal experience in the use of a certain product. O’Donohoe (2002, p. 103) argues that from the beginning, modern marketing relies on gender to understand and describe consumers and their trends. Kerwin (2000) asserted that the new strategy in marketing of women’s products is simplicity. In perfume market, there are so many products and understanding the attitudes and lifestyle of the target group determines ones success in capturing the market. Stevens and Maclaran (2007, 36) describe the marketing of Touch of Pink which is a new fragrance produced by Lacoste. Â  The advertisement features a young beautiful woman with blonde hair wearing a short pink dress. Stevens and Maclaran (2007, 36) further notes that the advertisement points that the perfume is for genuine and spontaneous women with true zest for life. In the advertisement, the perfume is described as fre sh, intriguing, floral and fruity fragrance. Stevens and Maclaran (2007, 36) argue that this campaign centers on femininity as both joyous and energetic.

Week 8 Student Blog Post Assignment Example | Topics and Well Written Essays - 250 words

Week 8 Student Blog Post - Assignment Example The Special Purpose Rooms contain locker rooms for temporary storage, Cinema Studies Lab et al. In addition, authorized persons can just go with their own reading material. The Knight library’s houses a collection of unique and irreplaceable materials and special collections, which range from government documents, prominent people personal papers to maps. This demands that the security of the building to be highly maintained thus indicating the state of power. Students, faculty and staff have access to the library. No one without authorization can enter the library. For verification, student and staff ids are used. Yes, I feel welcomed because being a student at the university of Oregon campus; I have full access to the Knight library and its resources. In addition, there are friendly staffs that are ready to assist in using any facility that one is not conversant with and in searching for specific reading